Jewelry 201

Why Diamond Engagement Rings Cost So Much?

  

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Why do those little things cost so much?

Those who don’t understand diamonds will often wonder why something so small costs so much. Buying a diamond engagement ring, or diamond promise ring is a big step. We want to give you some information to help you when making this big purchase.

Information on Diamonds:

• Diamonds are the smallest, rarest, most transportable form of wealth known to mankind.
• Nothing else has consistently increased in value over the years as have diamonds.Even during times of economic depression, diamonds have always appreciated in value.
• There is no other purchase you can make that can be cherished and enjoyed from generation to generation and still look as beautiful it did the first day.
• Diamond is the hardest substance on Earth. It will survive earthquakes, volcanoes, catastrophic fires, and even nuclear explosions. It is no wonder why diamonds are the symbol of eternal love.
• Diamond cutters are among the world’s most skilled artisans. Just imagine the patience and understanding necessary to perfectly place 58 facets, with painstaking accuracy, into a substance so small and so hard.
• Diamond cutters will often apprentice for up to 10 years before attempting to cut a one carat diamond.
• Less than 20% of diamonds mined are of a quality suitable enough to place in jewelry.

We've put together a diamond comparision sheet that has the information you need to shop and compare diamonds. You can even use the document to compare us with other retailers while diamond shopping. We realize that purchasing a diamond engagement ring or diamond promise ring is a serious decision and incredibly meaningful purchase in a person's life and want to make it as successful and easy for you as possible.

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